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Black Lobster Cultured Wraps
“Layered Leakage. Pure Marine Power.”
Black Lobster Cultured Wraps are a two-stage hookbait designed for maximum sensory stimulation. At the core is a critically balanced food-bait hookbait, encased in a slow-dissolving, soluble coating made from milk proteins, liver powders, yeast extracts, marine salts, and your signature spice complex.
Built on a base of Liver Hydrolysate, Pre-Digested Fishmeal, GLM, Yeast Powders, and enhanced with Cumin, Fenugreek, Black Pepper Oil, and Betaine HCL, these hookbaits flood the water column with a multi-phase feeding signal.
The coating breaks down slowly, releasing amino acids, attractors, and natural stimulants — ideal for cautious fish, cold water, or low-stocked lakes where subtle attraction wins.
Key Features:
Dual-Phase Attraction – outer coating dissolves over time while the core stays intact
Marine-Rich Core – fishmeal, liver, yeast, milk proteins
Layered Spice Signal – Cumin, Black Pepper Oil, Fenugreek & Betaine
Ideal for Big Fish and Pressured Venues – leaks food cues without overfeeding
“Layered Leakage. Pure Marine Power.”
Black Lobster Cultured Wraps are a two-stage hookbait designed for maximum sensory stimulation. At the core is a critically balanced food-bait hookbait, encased in a slow-dissolving, soluble coating made from milk proteins, liver powders, yeast extracts, marine salts, and your signature spice complex.
Built on a base of Liver Hydrolysate, Pre-Digested Fishmeal, GLM, Yeast Powders, and enhanced with Cumin, Fenugreek, Black Pepper Oil, and Betaine HCL, these hookbaits flood the water column with a multi-phase feeding signal.
The coating breaks down slowly, releasing amino acids, attractors, and natural stimulants — ideal for cautious fish, cold water, or low-stocked lakes where subtle attraction wins.
Key Features:
Dual-Phase Attraction – outer coating dissolves over time while the core stays intact
Marine-Rich Core – fishmeal, liver, yeast, milk proteins
Layered Spice Signal – Cumin, Black Pepper Oil, Fenugreek & Betaine
Ideal for Big Fish and Pressured Venues – leaks food cues without overfeeding
Lobster Liver-X – PureXtract Marine Hookbait
Lobster Liver-X is a high-attract PureXtract hookbait engineered for pressured waters and large, wary carp. Built on a premium milk protein base and enriched with marine hydrolysates, concentrated liver extract, liquid yeast, and potent crustacean compounds, it delivers a powerful, concentrated signal of free amino acids and proven feeding triggers to entice even the most selective fish.
Key Features
Premium milk protein base for consistent leakage, texture and long-term stability
Rich in free amino acids, liquid yeast, and natural feeding stimulants
CPSP90, LT fish protein, and hydrolysed liver complex for layered attraction
Lobster and marine extracts for deep crustacean appeal
PureXtract liquid infusion for prolonged, controlled leakage and ongoing attraction
PureXtract Technology Multi-phase liquid curing allows amino-rich attractors to penetrate deep into the bait matrix for sustained feeding stimulation and a progressive release profile that keeps fish investigating.
Shellfish S/A + Garlic – PureXtract Marine Hookbait
Shellfish S/A + Garlic is a high-attract PureXtract hookbait formulated specifically for pressured waters and cautious carp that need a stronger, credible feeding cue. Built on a premium milk protein base and richly infused with concentrated shellfish extracts, belachan, nucleotide yeast, L‑Proline, liver derivatives, green‑lipped mussel (GLM) and garlic compounds, this bait releases a powerful, concentrated signal of free amino acids and proven feeding triggers to entice hesitant fish.
Key Features
Premium milk protein base for consistent leakage, texture and long-term stability
Rich in free amino acids, including L‑Proline, to stimulate appetite
Nucleotide yeast and belachan for natural, irresistible feeding stimulation
Distinctive Shellfish S/A profile with GLM, salmon oil and concentrated marine extracts
Garlic and black pepper oils to further enhance the feeding response of wary carp
PureXtract liquid infusion is designed for prolonged, consistent leakage
PureXtract Technology Multi‑phase liquid curing allows amino‑rich marine attractors and oil‑soluble compounds to penetrate deep into the bait matrix, delivering sustained feeding stimulation over extended periods.
Oceanic Krill – PureXtract Marine Hookbait
Oceanic Krill is a highly attractive PureXtract hookbait specifically developed for pressured waters and large, wary carp. Built on a premium milk protein base and richly infused with krill meal, krill hydrolysates, GLM, liver extracts, nucleotide yeast, betaine, targeted amino acids, organic acids, and a spectrum of marine compounds, it delivers a concentrated and consistent signal of proven feeding triggers.
Key Features
Premium milk protein base for reliable leakage characteristics and controlled buoyancy
Intensely rich amino acid profile from krill meal and krill hydrolysate to stimulate feeding
Organic acids formulated to boost immediate feeding response
GLM, liver extract, and nucleotide yeast provide natural, instinctive attractors
Betaine and additional marine extracts to amplify attraction and hold fish in the zone
PureXtract liquid infusion is engineered for prolonged, consistent leakage
PureXtract Technology Multi-phase liquid curing allows amino- and nutrient-rich marine attractors to penetrate deeply into the bait matrix for sustained, long-lasting feeding stimulation that performs under pressure.
Oceanic Krill – Krill Power. Refined Performance.
PureXtract Kraken Fluoro Hookbaits – Maximum Buoyancy. High-Visibility Attraction.
PureXtract Kraken Fluoro Hookbaits are engineered for maximum buoyancy and powerful visual attraction in pressured waters. These ultra-buoyant pop-ups are formulated on a premium milk protein base and enriched with squid meal, GLM, nucleotide yeast, amino acids, betaine, MSG, and proven marine feeding triggers to deliver consistent performance. Designed to hold their position and present confidently over silt and soft lakebeds, they remain visible and enticing even in tough, heavily fished environments.
Key Features
Superior Buoyancy – Premium milk protein base provides exceptional lift and a stable, eye-level presentation.
Marine Attraction – Squid and octopus palatants, GLM, and amino-rich proteins attract fish from a distance.
Enhanced Feeding Response – Nucleotide yeast, betaine, and MSG work together to stimulate aggressive, confident feeding.
High Visibility – Fluoro colours create a strong visual impact that catches attention in low-light or stained water.
PureXtract Technology – Multi-phase liquid curing locks in attractors for prolonged leakage and sustained scent release.
PureXtract Tuna Marine – Extreme Buoyancy Hookbaits
PureXtract Tuna Marine hookbaits mix strong buoyancy with powerful marine nutrition to attract carp. Made from our milk-protein pop-up base and boosted with amino acids and hydrolysed marine proteins, they give a clear visual and feeding signal that carp respond to.
They hold perfect presentation on chod, hinge and snowman rigs, even over weed or heavy leaders. The firm, resilient baits mount easily with floss, a bait screw or by piercing, and can be trimmed for a balanced setup.
We use very little preservative to protect the active amino acids and hydrolysates, keeping the bait soluble and effective over time.
Key features
Extreme buoyancy for chod, hinge and snowman rigs
Milk-protein pop-up base
Hydrolysed marine proteins and concentrated amino acids
Strong leak of attractants for long-range draw
Stable, long-lasting buoyancy
Easy to mount and trim
Minimal preservative to protect active ingredients
Designed for pressured and competitive waters
PureXtract – Pure Attraction. Precision Performance.
MCX-1 — The Legend Reborn
Raw stench. Relentless pull. Maximum buoyancy.
MCX-1 is a super-buoyant hookbait built on the iconic Monster Crab profile. It blends classic crab aroma with modern hydrolysates for a powerful, long-lasting leak-off that cuts through silt, weed, and cold water.
Key features
• Monster Crab aroma — bold and lingering
• PureXtract blend of crustacean hydrolysate, soluble shellfish, yeast extracts, betaine HCl, milk proteins, and natural oils
• Super-buoyant — holds presentation on chod, stiff hinge, or single rigs
• Cuts through heavy baiting pressure and poor conditions
• Steamed and slow-dried for structure and attractor retention
MCX-1 — proven profile, uncompromising attraction.
The Crawfish — A Top-Performing Hookbait
A standout pop-up that mixes natural feeding triggers with advanced attractants and formulation. Built for anglers who want maximum effectiveness, it delivers a strong, long-lasting feeding response.
Why it works Made from high-quality, food-grade powdered ingredients for concentrated, durable attraction that works in all conditions—even on cautious carp.
Key attractors
Black pepper oil & ground black pepper — proven to trigger feeding.
Green-lipped mussel (GLM) extract — 4 g per egg; rich in amino acids that prompt feeding.
Liver extract & liquid liver — highly digestible, meaty protein that carp recognise.
Betaine — boosts the bait’s food signals.
Asafoetida oil (“devil’s dung”) — a powerful natural stimulant that strengthens the attractant mix.
Bottom line: The Crawfish is a premium, high-attract bait that pairs natural ingredients with precise formulation for reliable, effective results.
Salmon & Shrimp – PureXtract Marine Protein Hookbait System
A strong, refined bait combining salmon protein and shrimp extract for a powerful marine scent that attracts quickly and lasts through long sessions. Made with a dual-phase hydrolysate process for fast solubility, rich savoury aroma, and ongoing feeding stimulation from the first cast.
Balanced oil and amino content works in all water temperatures, is effective for short trips or long campaigns and is ideal for single-bait tactics.
Key features
Salmon hydrolysate and extract: deep, meaty aroma and lasting food signals
Shrimp extract and enzymatic hydrolysate: quick, soluble attractors
CPSP90 & LT94 marine proteins: boost palatability and food recognition
Hydrolysed liver and yeast: support continued feeding
Krill oil and marine minerals: high-energy leak and natural trace elements
Black pepper & garlic oil blend: sharpens scent spread and improves detection
Pure marine attraction in a compact, effective hookbait
Marine Mussel – Deep Ocean Extract Hookbait System
Marine Mussel is a specialist hookbait made for anglers who want reliable, natural attraction. It’s built from easily digested marine proteins, cold-water solubles and a unique PureXtract Mussel Complex.
Key ingredients and effects:
Green-lipped mussel extract (GLM): strong, authentic mussel scent that triggers feeding.
Hydrolysed fish proteins (CPSP90 & LT94): fast-releasing amino acids that create a steady soluble attraction.
Hydrolysed mussel and yeast extracts: meaty notes that sustain feeding interest.
Spirulina and marine minerals: improve taste and visual appeal, useful in clear water.
Natural seaweed and shell extracts: add an “ocean bed” profile with natural salts.
Black pepper oil: a mild stimulant that sharpens fish response.
Why it works: Marine Mussel mimics fresh shellfish to trigger carp’s natural feeding instincts. It performs consistently across seasons and water types, offering dependable attraction and strong pulling power.
Insecco™– Advanced Insect Protein Hookbait System
Available for Pre-Order - Official Launch 15 July 2026
Be among the first to experience the all-new Insecco™ Advanced Insect Protein Hookbait System. Orders will be dispatched as soon as production begins.
Insecco is a specialised cold-water hookbait formulated from high-grade insect proteins, soluble hydrolysates, and carefully selected bio-fermented ingredients. Engineered to convincingly mimic aquatic larvae and small invertebrates, it delivers subtle yet dependable feeding cues even in very low temperatures.
Key features:
Insect protein and hydrolysate: densely packed with amino acids and small peptides that act as a highly natural feeding trigger.
Yeast extract and fermented compounds contribute B‑vitamins and organic acids to significantly enhance overall palatability.
Hydrolysed liver and betaine HCL: formulated to stimulate appetite and maintain persistent feeding interest.
Sweet honey and cream esters: provide gentle top notes that aid initial detection by wary fish.
Spirulina and minerals: increase nutritional value while adding an attractive natural hue.
Black pepper oil: chosen for its capacity to attract and diffuse scent effectively in cold water.
Hand-crafted and field-tested, Insecco consistently provides a natural, reliable attraction profile that improves catch rates in cold or heavily pressured fishing situations.
MARINE INK S-12 – PureXtract Hookbait System
MARINE INK S-12 PureXtract Hookbaits represent a unique cross between our Marine Mussel hookbait system and Red Sea Squid concept, enhanced with advanced squid ink amino technology to create a deep, highly recognisable marine feeding signal.
Built around black squid ink, Red Sea squid palatants, mussel extracts, GLM, spirulina and hydrolysed marine proteins, the S-12 profile delivers a rich savoury amino release that carp identify as genuine food rather than artificial flavour.
Using our PureXtract multi-phase liquid infusion process, these hookbaits release a controlled stream of free amino acids and marine attractors, supporting confident feeding behaviour across both short sessions and longer campaigns on pressured waters.
Pop-Ups provide strong, stable buoyancy for precise presentation, while Wafters are critically balanced to sit naturally over free offerings without excessive movement.
A refined fusion of Mussel Marine depth and Red Sea Squid attraction, strengthened by squid ink and the S-12 amino complex.
Key Features
• Unique cross between Mussel Marine & Red Sea Squid
• PureXtract liquid infusion technology
• Black squid ink marine identity
• Enhanced S-12 free amino acid complex
• GLM, spirulina & hydrolysed protein signal
• Stable buoyancy and structure
• Designed for pressured waters
• Effective year-round performance
Lobster GLX-6 – PureXtract Marine Hookbait System
Lobster GLX-6 is a high-performance hookbait engineered to trigger quick takes and keep fish confidently feeding, even in heavily fished or pressured waters where fish have become cautious.
Key features
Premium milk-protein base delivers steady leakage and dependable durability so the bait remains effective over extended periods.
Enriched with concentrated marine proteins (CPSP90 and LT94) that release free amino acids fish recognise instantly, prompting investigative and feeding behaviour.
Real marine attraction from GLM, lobster and other crustacean extracts provides authentic scent and taste cues that carp favour.
Our PureXtract multi-phase liquid curing process drives attraction deep into the bait matrix, ensuring feeding signals are released gradually over time instead of all at once.
Why it works
The staged infusion keeps the bait active for longer in the water column and on the bottom, improving your chances of enticing wary or pressured carp that might otherwise ignore fast-fading baits.
Formulated with presentation and endurance in mind, it’s specifically developed to appeal to bigger carp where subtlety, sustained attraction and convincing bite indicators matter most.